The Horticultural Trades Association (HTA) is the voice of the UK horticulture industry.

For over 120 years we have represented and supported our members on issues impacting the sector. We give you a platform to promote your business and to develop relationships with suppliers and customers. Our aim is simple: to promote, support and nurture our industry to ensure a robust and sustainable future.

 

Developing your trade

As a HTA member, you get unrivalled networking and communications to nearly 1,200 garden retailers and landscapers. Membership and the use of the HTA logo on your materials assures them of your credibility. If you want to go further, you can attend or sponsor the many HTA conferences or events, or advertise in our monthly HTA News magazine which has a circulation of around 10,000 business people in horticulture.  You can also hire our Horticulture House meeting roomsshow room, or conference facilities at discounted rates.

 

Market information

As a HTA member you get free access to some of the most comprehensive data and trends on gardening in the world. You get our annual report into market size and consumer trends (price £1,295 for non-members), as well as quarterly updates on the state of trade in garden retail.  It's essential information whether you're planning for your future ranges or talking to your customers about how your products can help them satisfy opportunities in the market

 

Promotions and incentives

Looking for a prize or incentive that appeals to keen gardeners? Then look no further than the National Garden Gift Voucher scheme. It generates nearly two million visits to garden retailers every year and is the UK's longest running garden promotion. As a HTA member you can buy them at discounted rates helping your marketing budget go much further.

 

Support

Shaping Policy: The HTA works for you, and with you, on issues which impact your day-to-day business. We work tirelessly with the government and the media to represent our member's views in order to shape policy and legislation on topics including:
  • Employment and labour
  • Horticultural careers
  • Nursery incentives
  • Business Rates

Biosecurity

  • The Plant Health Assurance Scheme helps you with the biosecurity of your supply chain, giving your customers confidence in trading with you.

     

  • The Plant Healthy website offers a simple to use self-assessment tool which allows you to assess your biosecurity procedures against the Plant Health Management Standard.
Preferred Partners

We work with a suite of suppliers offering sustainable solutions helping you to save money or receive favourable terms. These include:

Advice Lines

You can call us to get expert help on anything from production and biosecurity, to waste regulation compliance and employment law.

Horticulture House

Our meeting and conference venue, home of the HTA, is available for you to book with special member rates. Horticulture house offers you modern facilities, in a relaxed environment to hold your meetings.

 

Nurture

  • Bringing supply chain together e.g. During Covid-19, as well as cross-industry initiatives, such as sustainability.

  • Access to market information on the state of trade, trends and insight reports.
  • Discounts on HTA networking events, conferences, seminars and exhibitions.
  • Topical Seminars on issues such as plant passporting, sustainability and vine weevil prevention.
  • Latest industry news through our newsletter and weekly email updates.
  • Promotional industry marketing campaigns e.g. Keep Britain Growing

     

  • Access to e-learning via the HTA Hub – an online training platform.
  • Whatsapp groups to network with other members in your region.

 

Promote

Belonging to the HTA gives you the opportunity to reach more customers and make new industry connections.

  • Our award-winning, annual National Plant Show (NPS) is a great way to promote your company, raise your profile and generate leads by providing a platform to showcase your products to buyers. HTA members receive preferential booking rates (up to 20% off advertised rates) as well as being allocated the first stands in the exhibition hall.
  • Participate in the nations best loved gardening promotion - National Garden Gift Voucher, which you can purchase at preferential rates.  Associated promotions include National Children's Gardening Week, Keep Britain Growing and Plants Near Me.
  • Our Garden Press Event (GPE) is a great way to promote your business, connect the industry with the media and showcase the latest products - HTA Members receive preferential rates to exhibit.
  • Use of the HTA logo, showing that you are part of the community.
  • Sponsorship and advertising at preferential rates.
  • Exhibit at Glee at a discounted rate.