Book now for Cultivating Retail – the new one day event and dinner for retailers, growers and suppliers that will tackle the key issues and opportunities facing the garden retail supply chain. Jointly hosted by HTA and GIMA, Cultivating Retail, takes place on Tuesday 13 November 2018 at the East Midlands Conference Centre in Nottingham.  

This centrally located purpose built venue is set within the beautifully landscaped parkland of Nottingham University’s campus. The Orchard Hotel is adjacent to the venue. Built in 2012 this eco-friendly hotel has been awarded a BREEAM rating of excellent and using the latest technology to reduce carbon emissions benefits from plenty of daylight. 

Our host for the day will be Channel 4 news presenter Cathy Newman who will take the opportunity to add comment and ask questions of her own throughout the day as well as chair the not to be missed head to head panel debate session.

This ‘must attend’ event of the year will be packed full of compelling content, inspiration and networking opportunities, bringing together retailers, suppliers and growers from across the industry.  

At £295 for members of HTA and GIMA this represents great value and a perfect opportunity to bring team members along too. Why not build in some visits to other garden centres on the way or way back! 


The conference programme is split into four themed sections:- 

Know your Customer – The latest updates on consumer behaviour, shopping psychology and understanding your customer. 

Business Inspiration and the environment – Ideas and innovation from inside and outside the industry including a topical panel session on plastics in horticulture

Optimising the retailer/supplier relationship - Is your supply chain millennial ready? Plus, a Head to Head panel. 

Promoting Your Business – Innovative and experiential retail, future technology – mobile advertising and brand strategy. 

Speakers include, Alan Roper, MD of Blue Diamond Group, who will be speaking about his latest ventures and how his approach to experiential retailing is helping to bring the customers in. Futurist, Simon Gosling, from Unruly who will be speaking about future technology trends including mobile advertising.   

The programme has been developed by an industry panel consisting of representatives from grower, retailer and supplier businesses is shaping the programme. This steering group includes Boyd Douglas-Davies (Hillview Group), Neil Grant (Ferndale Garden Centre), Caroline Owen (Scotsdales Garden Centre), Brett Avery (Farplants), Richard Pyrah (Kelkay), Mark Butler (Vitax), Chris Ramsden (Hozelock) along with HTA and GIMA representatives. 

Programme Overview

More Events +