Stop the press! Nicholas Marshall to be interviewed by Cathy Newman at Garden Futures

Call 03330033550 or email to book

Garden Retail – the great escape – is the theme for this year’s HTA Garden Futures Conference. Sponsored by Hozelock, this one day conference and dinner is aimed at all those from across the garden industry from business owners to directors and managers.

When: Wednesday 4 October 2017
Where: Heythrop Park, Enstone, Oxfordshire, OX7 5UE

To get a flavour of the event, watch our summary video of last years conference:

Theme of event
The theme of this year’s event is 'the great escape'. This reflects the role of both gardens and garden centres as an escape from the hustle and bustle of daily life. Somewhere that people can go to relax and enjoy themselves. The conference focusses on these benefits and the positive role and unique opportunities that this provides for the industry. It also tackles key issues impacting the sector such as Xylella fastidiosa.

Why attend?

  • Learn about current trends and anticipate future change
  • Latest knowledge, inspiration and ideas from quality speakers from inside and outside the sector
  • Opportunity to ask questions and debate issues impacting the industry
  • Great networking opportunity with peers across the industry
  • Time out to take stock and think about your own business in a relaxed setting

Cathy Newman

Programme Overview
Journalist and news presenter, Cathy Newman, will host the action-packed day – using her journalistic skills to ask questions and provide comment throughout the day. As well as presenting the news she has also led the broadcaster’s FactCheck Blog separating the truth from the spin in Westminster and appeared as a guest panelist on Have I Got News For You.

Also, joining the programme is Rachel Lund from the British Retail Consortium(BRC). Rachel heads up the BRC’s Insight and Analytics team and is responsible for all of the BRC’s data gathering and market analysis activities including the Retail Sales and Footfall Monitors.

Josh McBain from the Foresight Factory will present on The Ageless Society demonstrating how the changing demographic provides a huge opportunity for the garden industry with a big focus on experiences rather than material objects.

Jack Stratten from Insider Trends will look at technology in retail, highlighting the way in which developments can help to free up time to spend with customers.

Professor Alistair Griffiths from the RHS will look at the role of gardens, gardening and horticulture, ensuring that humans don’t lose touch with nature and how it can be used to provide preventative natural health and wellbeing care services.

James Wong

In a session sponsored by Fiskars, botanist, science writer and broadcaster James Wong will be looking at how engaging with your outdoor space could dramatically improve your health and the way in which garden centres can utilise cross-category merchandising to help illustrate the benefit of plants. 

In a session titled ‘Give Room to Nature’ Harald Elderenbosch, owner and managing director of Elho, explores how they use consumer and lifestyle trends to help shape their strategy.

Following on from the Retail Lab @ Glee there will be a Retail Lab @ Garden Futures panel session looking at what the future holds for future retail environments and how retailers can use innovative ways of illustrating lifestyle themes.

Ensuring the sector is kept up to date with key issues, there will be a cross industry panel to discuss the threat of Xylella fastidiosa and the mitigating action required to protect the industry.

The conference is followed by the Garden Futures dinner which includes the presentation of the HTA Pearson Memorial Medal and The Greatest Garden Retail Awards, followed by an after dinner speaker.

Geoff Caesar, Ball Colegrave comments:
"It's always put together talking to growers and talking to retailers about what are the pertinent issues, what's new and what do we need to be addressing"

Make sure you don’t miss out! 

Call 03330033550 or email to book

Garden Futures Sponsors


Headline partner


For over 50 years Hozelock have specialised in finding and meeting the needs of gardeners.  Today that ambition for innovation is stronger than ever.  Our intensive research and development programme continues to deliver exciting new products year on year, meeting the increasing demands of today’s gardening consumers. Following 2016’s introduction of smart gardening to the UK with Cloud Controller, 2017 sees the launch of Superhoze, a new generation of expanding hose, and the new Pico Power, the small and mighty pressure washer, in addition to new plant protection solutions such as the Pure sprayer.


Supporting organization

The Garden Centre Association

The Garden Centre Association (GCA) represents nearly 200 garden centres nationwide. Through sharing information and its inspection programme, the GCA helps members to achieve high standards in customer service, plant quality and reliability to drive business growth and increase profitability. Examples of member benefits include the Barometer of Trade which benchmarks monthly sales figures, and GCA GROW, an e-learning initiative currently helping over 5,000 staff improve their product knowledge and customer service skills.



Association partner


The Garden Industry Manufacturer’s Association (GIMA) is a dynamic and proactive membership organisation representing the majority share of suppliers and manufacturers operating within the UK gardening industry. By running key industry networking events, offering targeted business services and tangible financial benefits, membership continues to grow, making GIMA a powerful voice in the gardening industry.


Media partners

Garden Trade News

Garden Trade News provides the most useful information to the UK garden industry. Weekly GTNXtra e-mail newsletters keep the industry informed; GTN Bestsellers provides the only weekly gardening sales data in the UK; and GTN’s monthly printed issues continue to be regarded as THE most influential trade journals when it comes to generating sales.



Horticulture Week

Horticulture Week is the leading information service for the UK’s most senior horticulture professionals providing a comprehensive package of news and analysis, expert advice, and technical and market intelligence, covering all areas of the industry. Through its daily news bulletins, fortnightly magazine, and comprehensive website serving professionals in production, garden retail, landscape creation and amenity management, Horticulture Week reaches more than 10 times the audience of any other title in the industry. Visit our stand for special offers on subscriptions and advertising options.


HTA News

HTA News is the monthly news magazine of the garden and landscaping industry with a reach in excess of 10,000 of some of the most valuable and influential decision makers within the sector. HTA News works hard to inform and inspire with the latest news, events, advice and market information. With incisive contributions, its function is to tackle key areas of importance to ensure that it helps and supports its wide range of members to maximise their full business potential. Follow us on Twitter @htanews for the latest industry news.



Simply put, we help you stay protected. As Health & Safety, HR and Employment Law and ISO experts, we provide advice and support that's tailored to your business needs.
We'll become your partner - acting as your personal advisor whenever you need it.
We've been providing peace of mind to businesses in the UK for over 20 years and we’re now trusted by over 16,000 clients. From the moment you become a Citation client, take advantage of the immediate expert advice and guidance - backed up with site visits, documentation, online tools, help with PQQ’s and accreditations, and our financial advice guarantee.



IML uses proven expertise in materials, adhesives and inks to produce high quality labels which meet the demands of the horticultural industry. Our labels identify, track, price and promote a wide range of products from plants to stoneware, construction products to giftware.      
Dealing with us guarantees economical prices and quick turnaround.  We specialise in the implementation and support of full label printing systems.  We can improve your efficiencies, save costs whilst building the reputation of your brand.


Garden Centres of all sizes use Swan’s easy to use multichannel EPoS and Retail Management solution. Swan has the capability to support concessions, customer special orders, loyalty, restaurants and accounts - making it highly functional and flexible.
We provide a complete service; management of your installation, training tailored to your needs, 7 day office based support team and a maintenance service for any hardware issues.
We are proud members of both the HTA and the GCA.


Glee 11-13 September 2017, NEC Birmingham
Glee, the UK’s largest garden and outdoor living trade show, it is a fresh, inspirational and knowledge-led show that brings together the whole garden retail community. It’s an essential event for a buyer looking for new innovations, hidden gems or that extra edge to complete their portfolio of products. Glee is an industry leading event that provides free advice and guidance to help grow businesses through increasingly challenging trading conditions.


Corby & Fellas designs, develops and deploys high quality IT systems specifically for retailers, with particular emphasis on garden centres. 
WinRetail, our highly regarded EPoS and Retail Management Control system, is used by several of the UK’s largest garden centres.
C&F has been established for 35 years and is a stable, profitable, well managed organisation, employing highly experienced software developers and engineers


Greenfingers is a national charity dedicated to creating magical and inspiring outdoor spaces for children to enjoy with family, friends and siblings, whether through play and fun, or therapeutic rest and relaxation.  Established in 1999, Greenfingers Charity has created 53 gardens in children’s hospices around the country, and has a further waiting list of hospices that need help.


The Garden Press Event

The HTA and GIMA jointly own the Garden Press Event which takes place on 28 February at the Business Design Centre in London. This annual event provides the industry with the opportunity to engage with the garden media at the start of the season helping to ensure press coverage for the sector across the year.



For further information about sponsorship opportunities at the conference and dinner please contact Tim Bell, HTA Commercial Manager Tel: 07808 775 177 Email: or Phil Swainston, HTA Commercial Sales Executive Tel: 07783 625 037. Email:

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