The National Garden Gift Card and Voucher schemes aim to drive footfall into garden centres . We're passionate about finding new ways to do this. But we can't do it alone. Over the 60 years our garden gifting schemes have been running its our members who've made them work.
So we've pulled together the following to help you get the most out of the schemes, and your marketing in general. We'll add to these, but we hope you find them useful.
Garden centres that use and update the point of sale sell 25% to 30% more than those who don't. Have a look in the catalogue to see what's available, how it can be used and how to order it.
Aylett really make the National Garden Gift Voucher and Card schemes work for them. Have a look at their 'warts and all' view of the gifting schemes for ideas to make the most of them (and what they'd like us to improve on!)
When we promote gift vouchers to the public, we link to content about gardening. It's to show consumers what a gift voucher or card can be spent on and to encourage them to visit garden centres. We've pulled some of this together for you to use in your promotions. If it saves you some time and helps you inspire customers then so much the better. That's what the HTA gifting schemes are all about.
Till training notes
Based on the feedback from members like Aylett (see their case study), we've provided till training notes on National Garden Gift Vouchers for you to use to brief your staff, or cut and paste into your own materials. We hope this saves you some time in putting the schemes to work for you.