Consumer Trends & the Opportunities for Garden Businesses post-COVID
Our new interactive HTA Market Information report for members summarises the key market forces driving new consumer behaviours amidst the Coronavirus pandemic and the opportunities for garden businesses emerging as a result.
Members can login now to download the report
The report contains an interactive Trend Map illustrating how these market forces, consumer responses and opportunities for garden businesses link together. The report summarises:
> Facts (about the current market environment),
> Consequences (the impacts these facts are having on consumers’ lives),
> Consumer Responses (how consumers are reacting and adapting through changed attitudes and behaviour),
> Opportunities (what this means for businesses and how they can capitalise).
HTA Market Information is produced as a benefit for its membership. Interested in becoming a member to benefit from reports like these and more?