Over the years we've build up detailed profiles of what different types of consumer think, feel and do about their gardens. We know who spends most on their gardens, and what motivates them to do so. This is brought together in the HTA Garden Spender Segmentation.
The Garden Spender Segmentation
The segmentation describes nine types of garden consumer. It details the media they read, what they have in their gardens, and what 'hooks' can get them to spend on their gardens. The pen portraits of each segment and a user guide can be downloaded from here or use the link to the right.