Our research helps hundreds of our members improve their businesses.  We've run hundreds of hours of research to shed light on what motivates shoppers to spend on and enjoy their gardens.  Details of these resources are below.


Garden Market Analysis Report 201

This report covers five year trends in garden retail market value and key categories.  It provides a detailed analysis of market and consumer trends that have the potential to change the market in the coming years, as well as an assessment of the structure of the market and the competitive strategies being used by different types of garden retailer.  

Please click here to view the report.


Selling  plants profitably 2015 (opens in new window)

This set of downloadable resources look at ways to increase sales and profit in garden centre plant areas.  It uses eye tracking footage to show the plant area as shoppers see it, and highlights simple and less obvious ways of increasing shopper spend and satisfaction.

How shoppers see garden centres 2014

This report looks at how shoppers behave in garden centres in the run up to Christmas.  It uses eye tracking video footage to show what aids and gets in the way of shopper purchasing.


Wages and labour benchmarking 2016

Each year we survey members to benchmark salaries for key roles in different sectors.  The reports also look at key ratios, such as wage costs as a percentage of turnover.  Three reports are available to HTA members free of charge.

Retailer wages report 2016


APL wages report 2016


Grower wages report 2016


Growing media market monitoring 2015

This report tracks changes in the volume of growing media manufacturers' sales into the UK.  It breaks the figures down by type of growing media, and shifts in the mix of ingredients.