7 Principles of Psychology to apply to 'selling' 

Whether it be retail sales in store or online, or selling your products to a business you supply - all of your customer's decisions are underpinned by psychological triggers. Shopify's blog handily describes 7 psychological principles you can apply to increase sales or influence customer behaviour. 

 

These are: 

  1. Recipriocity
  2. Commitment & consistency 
  3. Liking
  4. Authority
  5. Social proof
  6. Scarcity
  7. Unity