Successful blogs and newsletters

21% keen gardeners* say they read blogs

Blogs, email newsletters or even 'news posts' on your website, are great marketing tools allowing you to quickly disseminate helpful information to your followers or new visitors searching for information. Covering popular keywords from Google searches related to gardening or gardens in your blog content can help you appear higher in Google searches drive traffic to your website and raise awareness of your business with new customers. 

This handy guide from HubSpot  goes through helpful stages to starting a successful blog - even if you already run a blog there's lots of useful hacks, or you can take and adapt parts of it to think about your other channels too, such as social media, news items on your website or email newsletters. The guide covers: 

> Identifying your audience(s)

> Creating 'evergreen' content 

> Planning logistics 

> Analysing your success 

> Top things to avoid

Want to learn more?

 Find out more

HTA Marketing Forum, 18 October, Horticulture House

Edwin Meijer from Garden Connect will be covering how you can rank higher in Google by using 'Search Engine Optimisation' (or SEO) techniques

Jade Lamb, Garden & Hardware News Content Editor from Zazzle Media will show how to source audience-capturing content and tailor it for website and social media

Find out more

1-day Digital Marketing Workshops 

Julie Hall from The School of Marketing will deliver this course looking at SEO, email marketing, social media and blogging. Delegates will learn: how to attract website visitors, how to build brand and loyalty online, how to reach the local customer and how to create and share online content

26 September - St Peters Garden Centre, West Midlands

1 October - Cranborne Garden Centre, South

 

Check out their article on "The Anatomy of the Perfect Blog Post" here

 

 

*GB adults who agree with the statement "I get a great deal of pleasure from my garden", Source: TGI Survey, Kantar Media (2019), Base: 24,215,000 British adults aged 16+