Over the years we've build up detailed profiles of what different types of consumer think, feel and do about their gardens. We know who spends most on their gardens, and what motivates them to do so. This is brought together in the HTA Garden Spender Segmentation.
The Garden Spender Segmentation
The segmentation describes nine types of garden consumer. It details the media they read, what they have in their gardens, and what 'hooks' can get them to spend on their gardens. The pen portraits of each segment and a user guide can be downloaded from here or use the link to the right.
Garden Spender Area Report
The segmentation is linked to the UK postcode system. That means we can tell which postcode areas around a garden centre contain the most high spending, keen gardeners. In other words, we can help you target areas with the highest average 'per household spend' on gardening. Not only that - we can tell you what types of gardener live in these areas helping you tailor your messaging. For more information on the Garden Spender Area Report, click here or use the link to the right.