We have developed a new monthly plant promotion - ‘Plant of the Moment’. The new consumer campaign has evolved from the existing Plant of the Month campaign that will end this year.
Month by month this new promotional plant calendar will highlight planting ideas as well as plants at their best to help customers create gardens that are full of colour and interest throughout the year.
It will also work as part of the industry-wide ‘Love the Plot You’ve Got’ campaign that encourages people to make the most of their outside space.
The HTA worked with gardening consultant and journalist Adam Pasco to produce the calendar which was also agreed upon by UK growers and retailers.
Each month will feature reliable and trustworthy plants that are guaranteed to perform well in almost any garden, including many that have received the RHS ‘Award of Garden Merit’.
Retailers are encouraged to use ‘Plant or the Moment’ to attract customers back into their centres month on month and ultimately sell more plants! The calendar can be used to create vibrant plant displays with great looking plant combinations and planting recipes to inspire customers.
The calendar for 2016-17 is:
January - Create a winter wonderland
February - Camellias for early colour
March - Spring has sprung with perfect primulas
April - The magic of maples
May - Thyme for herbs
June - Colourful clematis collection
July - Bring in the butterflies
August - Get creative with ornamental grasses
September - Fashionably late perennials
October - In search of ‘berried’ treasure
November - A celebration of colourful cornus
December - Festive favourites
Download the media pack here, which contains plant information for each month, high and low-resolution photos, plus Point-of-Sale samples from Floramedia and Hortipak.
For Hortipak PoS - contact Sarah on 0844 415 0310 or visit www.hortipak.co.uk
Plant of the Moment has evolved from Plant of the Month which ended in Dec 2015.