With Christmas rapidly approaching and a new millennial trend for filling their homes with plants and displaying it on social media, now is the perfect time to look at your visual merchandising and marketing plans and think about trying something new!

The HTA have a range of training workshops on offer this Autumn including Christmas Visual Merchandising, Selling Houseplants, and Social Media Marketing.

The workshop details and dates are as follows:

Visual Merchandising – The Christmas Experience
Visual Merchandiser Sarah Manning will help you to design and deliver the ‘wow’ experience at Christmas, using specific themes, cross-selling and display ideas. With our hands-on course, as we have never delivered before, we hope to help our members make the most out of the festive season by giving their customers an experience they won’t forget.

25/09/19        Scotsdale Garden Centre                                     East Anglia
02/10/19        Millbrook Garden Centre, Gravesend              South East
15/10/19        Azure Garden Centre                                             North East
23/10/19        Hollybush Garden Centre                                    West Midlands

Social Media Marketing
Julie is the founder of The School of Marketing. Learn how to make social media work for your business. A full day workshop, looking at organic and paid social media, including using Facebook to its full advantage and how to make the most of our extremely visual industry with Instagram.

17/09/19        Torwood Garden Centre                                       Scotland
03/10/19        Duchy College, Rosewarne                                  South West

Digital Marketing Strategy
Learn how to utilise the internet effectively for your business, this training will explain the basic elements of digital marketing and help you figure out where you should be putting your resources to get the best results. Learn about email marketing and how to get started, attracting customers to your website by using search engine optimisation, the best social media channels for your business and developing a local marketing strategy.

26/09/19        St. Peters Garden Centre                                West Midlands
01/10/19        Cranbourne Garden Centre                           South

Selling House Plants
15/10/19        Mackenzie & Cruickshank                              Scotland
23/10/19        Greenmount Campus, CAFRE                      Northern Ireland

To find out more about all of the workshops, our trainers, and to book your place, visit:
https://thehub.hta.org.uk/home.aspx

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