With just over a week until the HTA Marketing Forum, there are limited spaces remaining for you to book your ticket and join us at this exciting and informative event!
Taking place at Horticulture House, Chilton, Oxfordshire on 15 November, it will cover all aspects of Garden Centre marketing for small and large retailers alike including the importance of branding, using video effectively and the developments and changes regarding data protection.
What does branding mean to you? What do you think your brand says about you to your customers? Robin Moore, Robin Moore Consulting, will talk about how you can use branding/rebranding as a revenue generation tool. It can not only help your organisation make critical decisions, but can also help make your consumers make the decision to buy your products!
Whenever discussions are had regarding the future of social media, it is always said the video is the way forward. Edwin Meijer, Garden Connect, will reveal how you can capitalise on this and use video to drive more traffic both online and into your store this Christmas!
Liz Dowling & Tammy Woodhouse, Millbrook Garden Centre, will talk about their Growing Smiles campaign. Growing Smiles is the ethos at Millbrook and since introducing their unique loyalty programme in 2013, their marketing strategy has been revolutionised. Millbrook will be sharing their marketing experiences and demonstrating how growing smiles underpins all they do from events to social media, customer interaction to PR.
National Children’s Gardening Week is the brainwave of Neil Grant, Managing Director of Ferndale Garden Centre, and Neil’s presentation will discuss how the concept has evolved and how other garden centres can get involved in the initiative. Taking place on the 29th May – 4th June it falls in the warm half term when the weather means instant planting throughout the UK.
Other speakers include:
- Horticulture Week’s Matthew Appleby talking to Westland Horticulture about the importance of brand.
- Anita Bates, Perennial, talking about Marketing Successful Partnerships - Retaining the Message and Making an Impact.
- Colin Edwards, Woodlark Nurseries, and Simon Davenport, BPOA, looking at the Stars for Europe (SfE) poinsettias campaign in 2017.
- Simon Phillips, NetXtra, talking about how ‘Mobile first’ is so much more than just building a responsive website.
Sponsors include: Alpha Packaging, Garden Connect, National Garden Gift Card, NetXtra, Paskett PR, Striking Places, Swan Retail, Towergate and Whistl.
Media Partners: Horticulture Week, Garden Trade News and HTA News.
Supporting organisation: The Garden Centre Association.