2019 has been a strong year of growth for garden centres nationally, with overall November sales up 10% compared with the same month in 2018 according to the latest HTA Market Update report.
Houseplants saw an increase of 41% compared to November last year, the Lifestyle & Gifts category was up 12%, and Christmas sales were up 9% in month to month comparisons between November 2018 and November 2019.
This year’s November was 2°C colder than November 2018 with changeable rainfall across the UK, likely affecting growing media and hardy plant sales.
The report also highlights that consumer confidence remained flat with a score of -14 in November, which is one point lower than November last year as consumers wait for clarity on the future of the UK. However, post-election in mid-December, GfK reported a sharp increase in optimism for the coming year, likely to influence purchasing behaviours. Look out for the January edition of Market update for more on this.
The December issue of Market Update looks at last month’s garden centre sales and overall market performance. It measures consumer confidence, the wider UK economy, vehicle fuel prices, groundwater levels, and weather all of which have an impact on sales.
HTA Market Update is available free for members to download from the HTA website, by logging in and then going to the Market Information pages at https://hta.org.uk/learn-develop/market-information.html