Consumer and shopping behaviouralist, Ken Hughes, has been announced as our keynote speaker for Cultivating Retail, the new one-day event for retailers, suppliers and growers which takes place on Tuesday 13 November 2018 at the East Midlands Conference Centre in Nottingham. Ken Hughes is now acknowledged as being one of the world’s leading authorities on consumer and shopper behaviour, internationally renowned for helping his largely blue-chip client base better understand the needs of the future consumer.

With over 15 years’ experience as CEO of a consumer insight agency, Glacier Consulting, he blends his understanding of consumer psychology, shopper immersion, digital anthropology and retail futurology to explore the needs of the new consumer and predict the changes to come.

The new Cultivating Retail conference and dinner, jointly hosted by HTA and GIMA ,  promises to be the must attend event of the year for the garden retail supply chain – tackling key issues and opportunities that the industry faces.

The conference themes throughout the day cover four key areas, all aimed to help inspire and grow your business.                   

Know your Customer – the latest updates on consumer behaviour, shopping psychology and understanding your customer

Business Inspiration and environment – ideas and innovation from inside and outside the industry including a debate around the hot topic of plastics

Optimising the retailer/supplier relationship - is your supply chain millennial ready? Learnings from other industries, and the Head to Head panel, chaired by Cathy Newman – identifying challenges and opportunities from both the retail and supply side.

Promoting Your Business – innovative and experiential retail, the art of visual merchandising and the difference it makes, future technology – mobile advertising and brand strategy.

This ‘must attend’ event of the year will be packed full of compelling content, inspiration and networking opportunities, bringing together retailers, suppliers and growers from across the industry.  With journalist and news presenter Cathy Newman hosting the day it is sure to be full of debate and interest.

Cultivating Retail takes place at the East Midlands Conference Centre set within the beautifully landscaped parkland of Nottingham University’s campus. This purpose built venue, complete with auditorium, is adjacent to the Orchard Hotel. Built in 2012 this eco-friendly hotel has been awarded a BREEAM rating of excellent and using the latest technology to reduce carbon emissions benefits from plenty of daylight.

For further information and to book your place now at www.hta.org.uk/cultivatingretail

The event represents great value with the HTA and GIMA member rate only £295 + VAT for the conference, dinner and accommodation.

Sponsors signed up include: Ascential Events, Citation, Dura-ID, MorePeople, Stihl. For information about sponsorship opportunities at the event please contact Tim Bell, HTA Commercial Manager on 07808 775177 or email tim.bell@hta.org.uk or Vicky Nuttall, GIMA Director on 07766 135060 or vicky.nuttall@gima.org.uk

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