The Horticultural Trades Association (HTA) have arranged an inspirational study tour to the Netherlands from 8 – 10  February 2017. As well as an exclusive tour of the Dutch design company Elho head office, which will include presentations from their operations team and in house trend specialists, the tour will include visits to some creative garden centres, alongside the Garden Retail Experience in Boskoop for its 6th Edition, including the event’s gala dinner.

The Garden Retail Experience 2017 (TREx) takes place on 9 and 10 February and aims to show visitors how to connect with the consumer emotionally and influence their shopping behaviour. The sixth edition of the Garden Retail Experience is a unique event for international garden retailers with a programme aimed to inform, inspire, entertain and network. 

The study tour group will also attend The Auction in Aalsmeer, with a behind the scenes look at the workings of the famous clock from former buyer Paul Moors, Garden Centre Fresh and a guided tour from FloraHolland giving an overview of the whole process.

HTA Event co-ordinator Alexa Stillwell comments “The trip promises to be an exciting and educational experience and our retailers are really looking forward to being inspired and bringing home lots or ideas and concepts to try in their own stores.”

The tour will begin on Wednesday 8 February returning on Friday 10 February and the package will include accommodation and travel once in the Netherlands as well as food throughout. Costs for the full 3 days are £395 + VAT. If you are interested in joining the tour or want to find out more, contact

More information about the Garden Retail Experience can be found here

Testimonial from a previous study tour participant:

“The study tour to Cologne was informative, fun and above all extremely productive and great for business.  The opportunities to network were invaluable, both with the other participants and at the trade show.  Going as part of the HTA group rather than flying solo brought huge benefits as we were invited to multiple business events and parties.  It was a non-stop programme that we could pick and choose from, but there wasn’t anything that you would want to miss.  The HTA organisation was top notch and the value for money was exceptional.  I wouldn’t hesitate to go again and we are already booked on the next one.”

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