Top tips from the HTA Marketing Forum
The importance of brand, appealing to mature customers, data protection, direct mail and loyalty schemes were just a few of the topics on the agenda at this week’s sell out HTA Marketing Forum.
This annual one-day event, aimed at all those involved in marketing and public relations in the garden industry, took place at Horticulture House, Chilton, Oxfordshire on 15 November.
Amongst the key learnings….
- Future proof your business by viewing it through mature eyes
- Make age irrelevant - there are many shades of grey
- Your brand is about what your customers tell each other about you
- Capitalise on the popularity of ‘indoor’ as a gateway to gardening
- Make sure you are GDPR compliant by 25 May 2018
- In this digital world don’t forget direct mail as part of the marketing mix
- Think mobile first to ensure reduced dropout rates for mobile transactions
- Don’t forget your existing customers when reaching out for new consumers
- Fake news makes professional PR more important than ever
- Simple initiatives and random acts of kindness can have a big and lasting impact
- Get involved in National Childrens’ Gardening Week – 26 May-3 June 2018
- Look out for HTA Gifting Scheme marketing materials and content to dovetail into your existing activities
- Join in with Poinsettia Day on 12 December 2018
- Partnership marketing can bring great rewards for all
- Create memorable experiences for your customers
To read the full event report click here
Many thanks to all our delegates, sponsors and speakers.
Sponsors include: Alpha Packaging, Garden Connect, National Garden Gift Card, NetXtra, Paskett PR, Swan Retail, Towergate and Whistl.
Media Partners: Horticulture Week, Garden Trade News and HTA News.
Supporting organisation: Garden Centre Association and GIMA
HTA Media office
Tel: 01235 776156
The Horticultural Trades Association (HTA) is the trade association for the UK garden industry. It helps its members to flourish by representing, promoting and developing the garden industry through their key values; collaboration, innovation, influence and integrity. Its key roles include: provision of advice-based services such as business improvement schemes, briefings and helplines; training, conferences and events for members; market information and research; promotions such as the National Garden Gift Voucher and National Garden Gift Card schemes; and working closely with government and the media to influence policy and projects.