New competition is entering the garden market all the time. Strategic business planning exercises can help businesses like yours to identify its competitive advantage and use it successfully.
Download the handy guide below to guide you through how to think about your business' competitive strategy. There's lots of handy exercises and tools to go through, including:
PEST analysis - work through the 4 factors (Political, Economic, Socio-Cultural, Technology) to better understand the environment that you’re competing in to decide on a strategy
Porter's five forces - identify where power lies in the market (e.g. Supplier Power, Buyer Power, Threat of Substitution) and determine if you're in a position of strength, or if it could be improved
USP analysis - find your Unique Selling Point (USP) and develop strategies to defend it
Core competencies analysis - determine what your business is good at, what your customers value and develop in areas that really matter to them
SWOT analysis - identify your business' strengths, weaknesses, threats and opportunities and quickly find potential courses of action