What makes your business unique?

John Stanley is a world renowned retail consultant, speaker and author whose work aims to help his clients and audiences better understand the consumer. He's recently written an article for HTA News sharing how businesses can think about their competitive strategy. 

John says that the product is what the customer buys, but the experience is what they remember. In this article he highlights 5 key questions to ask in business meetings, so that you can build an experience for the customer around your answers.