Our Values

Member Focused

The needs of our members are at the heart of everything we do.  We are professional, supportive and experts in our roles.  Our goal is to help our members build resilience, both in their horticultural practices and in the face of any environmental, economic and/or regulatory challenges, ensuring their ability to adapt and thrive in changing conditions.  We believe in fostering a strong sense of community and connection among our members through networking, committees, and sharing experiences.  All our decisions and the work we do is for the collective good of the wider membership.

Inclusive & Collaborative

We work collaboratively with each other, our members and stakeholders, and the broader horticultural sector, to share knowledge, resources and expertise.  Our One Team focus is heavily embedded within our organisation in the way we operate.  This focus drives innovation and builds stronger teams which celebrate shared success.  We are friendly, approachable, we listen, and we support others to achieve common goals. 

We are committed to creating an inclusive environment that welcomes, celebrates and is accessible to people from diverse backgrounds, perspectives, and experiences.  We recognise that building a culture centred on belonging boosts employee and member engagement, performance, and wellbeing. 

Trusted

We uphold honesty, transparency, and fairness in all interactions.  We can be relied upon to do what we say we will do.  We will listen to other points of view and act with discretion.   We are evidence based.  By conducting ourselves with integrity, we build trust among our members and stakeholders, setting a high standard for professionalism within the horticultural industry.

Innovative

Innovation is a core part of how we operate.  We encourage new ideas and continuously look for ways to provide an improved and high-quality service to our members.  We support the continuous learning and development of our team.  Our people are encouraged, supported, and provided with opportunities to grow and improve their skills, knowledge, and competencies.  We try new ideas, take calculated risks, and any failures are viewed as an opportunity to learn.  By staying at the forefront of horticultural and organisational trends, techniques, and technologies, we ensure that we remain knowledgeable, adaptable, and relevant.