Industry Data

Business Benchmarking

We have a garden centre sales benchmarking system - the HTA Garden Retail Monitor, and run a number of benchmarking surveys for members including wages & labour.

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Business Barometer

Every quarter, HTA/APL runs a Business Barometer flash poll to gauge the state of trade and business confidence amongst members. Here you can find the results from the most recent waves.

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Consumer Insights & Trends

We produce a range of consumer trend insights and discuss the opportunities they bring for member businesses.

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Garden Consumer Segmentation

The HTA segmentation model groups UK households into nine segments based on their demographics, life-stage, attitudes and hobbies; as well as the size of their gardens, garden spending, garden contents and what they use the garden for.

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Garden Industry Statistics

We regularly collect and maintain statistics on the garden industry to best represent our members interests and raise the profile of the industry in the media and with government. If you're looking for data for a business case or for a media story, get in touch!

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Sales Benchmarking (Garden Retail Monitor)

The HTA Garden Retail Monitor (GRM) is an online platform allowing HTA member retailers to benchmark their sales performance against regional and national averages. Sales data is securely, automatically uploaded via the garden centre's EPOS system, where it populates reports for comparing performance. Sales can be analysed by product category or specific time frames and you can choose from metrics like gross profit, average transaction value (ATV) and more.

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Growing Media Monitor

This study, co-funded by the Department for Environment, Food and Rural Affairs (Defra) and the Agriculture and Horticulture Development Board (AHDB) reports on changes in the volume of different components used in UK growing media. A report covering years 2011 to 2022 is provided, along with the full detailed data for these years.

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Market Sizing

Understanding the size of our industry is crucial to evidencing or arguments when representing our members. As such, we've worked with a number of fellow industry bodies to produce reports highlighting the socio-economic benefits ornamental horticulture brings to the UK.

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Market Insights

Here you’ll find series of short insights reports designed to help you understand the garden market and its customers. These resources are regularly updated with the latest data.

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Market Update

Our Market Update reports are produced monthly and review how garden centre sales fared in the month previous, along with some of the factors affecting state of trade such as consumer confidence, inflation and the weather.

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Mechanisation and Automation

The Opportunity for Mechanisation and Automation in UK Environmental horticulture report showcases the UK's £1.7b environmental horticulture production, which annually supplies the plants and trees for the UK's 28 million domestic gardens and other green spaces.

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Would you like more information about our Market Research?

Get in touch with our Market Information team

Horticulture House

Chilton

Didcot

Oxfordshire

OX11 0RN

[email protected]