Digital Marketing Executive

Salary – £25,000 – £28,000 depending on experience, knowledge & skills

Are you a creative and driven digital marketer ready to make a real impact? Do you bring energy, and a can-do attitude to everything you do?

We’re looking for a proactive and passionate Digital Marketing Executive to join our dynamic Marketing team and drive digital communications across multiple channels. In this exciting and varied role, you’ll be at the heart of our strategically-aligned marketing content that engages members and enhances the HTA’s reputation as the leading trade voice for UK horticulture.

Click below to jump to the relevant sections:

• Why join us?
• About the HTA
• Our culture 
• About the role
• Our benefits
• How to apply
• Role Profile

Why join us?

• Work at the forefront of digital communications in a unique and meaningful sector.
• Join a supportive team that values collaboration, initiative, and fresh ideas.
• Enjoy a varied and engaging role that includes email marketing, social media, analytics, and event support.
• Make a visible impact on digital campaigns that matter to our members and the public.
• Be part of a values-driven organisation with a clear mission and a culture of innovation and integrity.

About the HTA

The HTA has 1,350 members, including garden retailers, growers, landscapers, and suppliers to the garden industry. The HTA lobbies and campaigns for its members within the horticulture industry and has an excellent reputation. We provide our members with the opportunity to learn, be creative, and network with others in the industry.

We have been running the National Garden Gift scheme since 1962. These garden gift cards can be bought and redeemed at HTA Garden centre members sites throughout the UK and can also be purchased online and in some supermarket gift card malls. It is the biggest garden gift card scheme in the country – locking in around £40 million of consumer spend to horticulture and our members’ businesses.

Our culture

Our culture is built on our core values of being Member Focused, Collaborative & Inclusive, Trusted, and Innovative. We put our members at the heart of everything we do, ensuring their needs and aspirations guide our decisions and actions. We foster a collaborative and inclusive environment where every team member’s voice is valued, and diverse perspectives drive creativity and success. Trust is central to our relationships, both internally and externally, and we are committed to acting with integrity and transparency in all that we do. We embrace innovation, continuously seeking new ways to improve and push boundaries, ensuring that we stay ahead of the curve in delivering exceptional service and results. If you’re looking for a workplace where these values are lived every day, and where you can make a real impact, we’d love to have you join us.

As an organisation, we are deeply committed to supporting and developing our team. Whether you're at the start of your digital marketing career or looking to take the next step, we’ll give you the tools, mentoring, and opportunities you need to thrive.

About the role

This full-time role is based at our main office in Chilton, Oxfordshire, with hybrid working available. You’ll typically be required in the office 2-3 days per week for team collaboration and can choose to work remotely for the rest of the week. Travel within the UK, including occasional overnight stays, will be required.

Your responsibilities will include:

As our Digital Marketing Executive, you’ll play a key role in delivering creative and engaging digital communications. Your main responsibilities will include:

• Email Marketing: Manage and deliver regular newsletters (e.g. HTA Member Update, APL Update) from concept to analytics.
• CRM Support: Act as the CRM 'Super User' for the Marketing team – creating segmented lists and improving campaign targeting.
• Social Media: Plan and create content across multiple platforms to engage both B2B and B2C audiences.
• Analytics & Trends: Track performance data, research new trends and best practices, and help evolve our strategy.
• Event Marketing Support: Attend HTA events to support digital promotion and ensure communications are timely and effective.
• Collaboration: Work across departments to ensure a joined-up approach to marketing and member engagement.

About you

• We’re seeking someone with a creative flair and excellent organisational skills. 

You will also be:

• Positive and enthusiastic – someone who thrives in a fast-paced environment
• Open-minded and innovative – always seeking better ways to do things
• Collaborative – a team player who values open communication and shared success 
• A fast learner – curious and willing to grow professionally
• A great communicator – with strong writing and interpersonal skills
• Organised and proactive – able to balance multiple projects and deadlines
• Detail focused – to ensure content is accurate, consistent, and high quality

Essential skills and experience

• Previous marketing experience
• Experience using Canva (or similar), email platforms, and social media scheduling tools
• Strong copywriting and content creation skills
• Excellent attention to detail and ability to work independently
• IT literacy, especially in Microsoft Office

Desirable

• Degree or relevant qualification in marketing 
• Video editing and design skills
• Website CMS experience
• Interest in gardening, sustainability or the natural environment

Our benefits

• Generous holiday allowance - 30 days (plus bank holidays)
• 4% employee & 5% employer pension contributions (matched up to 10%)
• Life assurance
• Health Cash Plan
• Employee Discount Scheme
• Cycle to Work and Electric Vehicle salary sacrifice schemes
• Regular wellbeing and social activities
• On-site parking at the Oxfordshire office

How to apply

If you’re excited to support a thriving industry and help shape the future of the HTA’s marketing, we’d love to hear from you.

Please send your CV and a brief covering letter outlining your interest and relevant experience to [email protected]. Applications will be reviewed on a rolling basis, so early applications are encouraged.

Closing date: 5pm on Friday 13 June 2025

The HTA is committed to embedding diversity, equity and inclusion into our culture and our talent processes.  We believe in creating a workplace where our people are treated with dignity and respect, a workplace free of barriers or discrimination.  We will make accommodations upon request for candidates wherever needed and practical throughout the hiring process.

This role is open to direct applicants only. No agencies please. All applicants must have the right to work in the UK.