Social Media & Content Executive

Salary – £24,000 – £26,000 depending on experience, knowledge & skills

Are you a creative storyteller with a passion for social media and digital content? Do you love bringing fresh ideas to life, spotting trends before they take off, and engaging with online communities in meaningful ways?

We’re looking for a positive, enthusiastic, and proactive Social Media & Content Executive to join our marketing team. You’ll play a key role in shaping our social presence, helping us connect with audiences in authentic, engaging, and exciting ways.

This is a fantastic opportunity for someone with a can-do attitude who enjoys working in a fast-paced, collaborative environment where ideas are welcomed, creativity is encouraged, and impact is celebrated.

Click below to jump to the relevant sections:

• Why join us?
• About the HTA
• Our culture 
• About the role
• Our benefits
• How to apply
• Role Profile

Why join us?

• Work at the forefront of digital communications in a unique and meaningful sector.
• Join a supportive team that values collaboration, initiative, and fresh ideas.
• Enjoy a varied and engaging role that includes social media, content creation, analytics, and event support.
• Make a visible impact on digital campaigns that matter to our members and the public.
• Be part of a values-driven organisation with a clear mission and a culture of innovation and integrity.

About the HTA

The HTA has 1,350 members, including garden retailers, growers, landscapers, and suppliers to the garden industry. The HTA lobbies and campaigns for its members within the horticulture industry and has an excellent reputation. We provide our members with the opportunity to learn, be creative, and network with others in the industry.

We have been running the National Garden Gift scheme since 1962. These garden gift cards can be bought and redeemed at HTA Garden centre members sites throughout the UK and can also be purchased online and in some supermarket gift card malls. It is the biggest garden gift card scheme in the country – locking in over £30 million of consumer spend to horticulture and our members’ businesses. During the COVID-19 pandemic, the HTA campaigned to ensure garden centres were classified as essential retail, which has increased the profile of the environmental horticultural industry.

Our culture

Our culture is built on our core values of being Member Focused, Collaborative & Inclusive, Trusted, and Innovative. We put our members at the heart of everything we do, ensuring their needs and aspirations guide our decisions and actions. We foster a collaborative and inclusive environment where every team member’s voice is valued, and diverse perspectives drive creativity and success. Trust is central to our relationships, both internally and externally, and we are committed to acting with integrity and transparency in all that we do. We embrace innovation, continuously seeking new ways to improve and push boundaries, ensuring that we stay ahead of the curve in delivering exceptional service and results. If you’re looking for a workplace where these values are lived every day, and where you can make a real impact, we’d love to have you join us.

As an organisation, we are deeply committed to supporting and developing our team. Whether you're at the start of your digital marketing career or looking to take the next step, we’ll give you the tools, mentoring, and opportunities you need to thrive.

About the role

This full-time role is based at our main office in Chilton, Oxfordshire, with hybrid working available. You’ll typically be required in the office 2-3 days per week for team collaboration and can choose to work remotely for the rest of the week. Travel within the UK, including occasional overnight stays, will be required.

Your responsibilities will include:

As our Social Media & Content Executive, you’ll play a key role in delivering creative and engaging digital communications. Your main responsibilities will include:

• Creating standout content (copy, video, visual) that brings our brand voice to life across platforms like Instagram, LinkedIn, X, Facebook.
• Managing the social media calendar and scheduling posts to ensure consistent and timely messaging.
• Building genuine connections by engaging with our community and responding to comments and messages.
• Collaborating with marketing, design, and campaign teams to align social media content with wider campaigns and business goals.
• Monitoring performance and using insights to constantly refine and improve what we do.
• Supporting paid social campaigns and tracking their results.
• Staying curious and up to date with the latest trends, tools, and best practices.

About you

• We’re seeking someone with a creative flair and excellent organisational skills. 

You will also be:

• Creative and confident in producing content – including short-form video, carousels, and story-led campaigns.
• Digitally savvy – you understand what makes audiences stop scrolling.
• Positive and solution-focused – you bring energy to your work and find ways to make things happen.
• Open-minded and innovative – always seeking better ways to do things
• Collaborative – a team player who values open communication and shared success  
• A fast learner – curious and willing to grow professionally
• A great communicator – with strong writing and interpersonal skills
• Detail focused – to ensure content is accurate, consistent, and high quality

Essential skills and experience

• 1+ years of experience working in a social media, content, or digital marketing role.
• Familiarity with tools like Canva or similar.
• Understanding of how different platforms work and how to tailor content for each.
• Great copywriting skills and an eye for visual design.
• Comfortable using social media scheduling tools (e.g. Meta Business Suite, Buffer, Hootsuite).

Our benefits

• Generous holiday allowance - 30 days (plus bank holidays)
• 4% employee & 5% employer pension contributions (matched up to 10%)
• Life assurance
• Health Cash Plan
• Employee Discount Scheme
• Cycle to Work and Electric Vehicle salary sacrifice schemes
• Regular wellbeing and social activities
• On-site parking at the Oxfordshire office

How to apply

If you’re excited to support a thriving industry and help shape the future of the HTA’s marketing, we’d love to hear from you.

Please send your CV and a brief covering letter outlining your interest and relevant experience to [email protected]. Applications will be reviewed on a rolling basis, so early applications are encouraged.

Closing date: 5pm on Friday 4 July 2025

The HTA is committed to embedding diversity, equity and inclusion into our culture and our talent processes.  We believe in creating a workplace where our people are treated with dignity and respect, a workplace free of barriers or discrimination.  We will make accommodations upon request for candidates wherever needed and practical throughout the hiring process.

This role is open to direct applicants only. No agencies please. All applicants must have the right to work in the UK.