

Topics of discussion
Member Investment and Success
Facilitated by Will Armitage, HTA President
The Member Investment and Success panel will hear directly from HTA members who have made bold decisions during challenging times. Chaired by HTA President Will Armitage, topics will include technology upgrades and site redevelopment.
Will Armitage, President of the Horticultural Trades Association (HTA), said:
“In what has been a busy year so far for the horticultural sector, I’m looking forward to hearing from our members about their investments and successes.
“I understand first-hand some of the challenges our industry faces, but I also know the proactive steps our members are taking to navigate these tough times. It’s going to be an enjoyable and enlightening discussion, filled with honest stories and practical ideas to take home.”

Panel Members
Business Leaders and business efficiency
Facilitated by Jon Kay, Chief Presenter on BBC Breakfast
Today’s horticulture leaders must balance resilience with reinvention. This session looks at what makes a modern leader effective — from strategic thinking and infrastructure planning to people leadership and communication. Gain insights from those navigating growth and challenge with vision.
Jon Kay is a Chief Presenter on BBC Breakfast, the UK’s most-watched morning show. He co-hosts the live programme Monday-Wednesday every week - providing more than five million viewers with their daily fix of breaking news, political interviews, features, finance and fun.
