Book now for Horticulture, The Conference on 25 September at the ICC Birmingham

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Horticulture, The Conference 2024

Welcome to Horticulture, The Conference

Wednesday 25 September 2024


The ICC, Birmingham
8 Centenary Square,
B1 2EA


Consumer Behaviour

Dave Denny, HTA Director of Research and Insights

Dave Denny will show how global consumer, environmental, technology and regulatory trends are set to affect existing markets for UK horticulture, and create new ones as part of the UK’s potential for green growth.

The session will provide insights into emerging and converging standards affecting how information will be shared through the supply chain, ultimately providing the consumer with more information on environmental impacts, traceability, and biosecurity through the supply chain. 

The session will also look at how these sorts of trends are set to affect not only retail markets and consumer purchasing, but also create new markets set to emerge as environmental horticulture plays a more prominent role in mitigating the impacts of the climate emergency. 

The Dinner Speaker

Peter Gibbs

Peter counts himself as lucky to have grown up in the beautiful surroundings of the Lake District, where he first developed a love for the outdoors and an interest in weather – there’s a lot of weather in The Lakes! Following a degree in physics and geography at Newcastle University he joined the British Antarctic Survey as a meteorologist, living and working in Antarctica for two years at the isolated Halley research station.

Peter went on to a more than 30 year career as a front line forecaster with the UK’s Met Office, 20 years of that with the national weather broadcasting team at the BBC

Peter is passionate about tackling the biodiversity and climate crises, spending much of his spare time doing outreach work to improve public understanding of climate change, while also working with local nature conservation groups around his Berkshire home. As an enthusiastic gardener he’s making sure his own patch is as wildlife-friendly as possible! 

Want to see last year's event?

Find out more below to see how the conference unfolded as it went on in 2023.

Look out for more information coming soon!