Marketing Campaigns
The HTA help provide members with ideas and collateral for marketing campaigns throughout the year. Please see some examples below, and if you would like to discuss these or additional campaigns further please contact [email protected].
Tree-mendous Christmas
We have created a free social media toolkit for you to use on your own social channels. This toolkit is designed to help you highlight the unique appeal of shopping at garden centres during the festive season.
Garden Army Campaign
Download the free toolkit of social media posts, full of informative content to share with your customers. Use this social media member toolkit to educate your customers on the naturally-occurring beneficials in their gardens and the useful tasks these critters carry out to maintain the health of your plants.
Wet Weather Gardening
The HTA have created the 'Wet Weather Gardening' social media toolkit for members to download and use. These posts will remind your customers that although it might be raining (and the ground is very wet!) there are always ways they can get out in their garden and keep busy!
Winter in the Garden Campaign
The HTA have created a suite of winter assets for members to use. The assets can be used across Facebook, Instagram and X (formerly Twitter). Encourage your customers to embrace the joy of a winter garden, with top tips on what to plant during the winter, when to start sowing seeds, and of course, a selection of wonderful plants that are available to brighten up a winter garden.
Natural Christmas Campaign
The HTA have launched our Natural Christmas campaign to provide you with free social media content to share. From making your own Christmas wreath to planting bare-root roses, you can celebrate the natural ways to create a festive home and garden with your customers.
Get Summer Colour
The HTA has launched a campaign called ‘Get Summer Colour’ to showcase that the growing season isn’t over yet and your garden can flourish and be full of colour all summer long. The HTA is providing members with a toolkit of social media posts, full of colourful, inspiring content to share with your customers. Throughout July and August, you can post the content on your channels, encouraging footfall into your garden centre and inspiring customers to celebrate colour in their gardens. Take part in the Get Summer Colour campaign and celebrate the beautiful colours of plants with your customers.
National Children Gardening Week
The HTA have partnered with Peter Rabbit to bring an exciting partnership the the National Children Gardening Week