Consumer trends & opportunities post-COVID

Our new interactive trends report summarises the key market forces driving new consumer behaviours amidst the pandemic and the opportunities for garden businesses emerging as a result.

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Market Update

We produce a monthly report giving an
update on state of trade and the factors affecting the market 

We also produce Insight Editions, looking at opportunities for garden businesses in more detail

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Garden industry statistics

We maintain and regularly collect statistics on gardening and the industries that support it

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Understanding garden consumers

Detailed profiles of garden consumers, splitting them into nine segments based on their spend and what they use their
gardens for

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Other reports and resources

Past annual reports looking at the size of the garden industry, the state of the market and key drivers

Eye-tracking research within garden retail

Wages benchmarking for garden retailers, growers and landscapers

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