As a HTA member you get access to our monthly Market Updates and Market Update Insight Editions. These report on state of trade, consumer and business confidence and any trends that may effect garden businesses. 

Please login to access and download the reports, or email [email protected] for more information.

If you are a non-member click on the tile below to download to view an old report to see what's on offer to HTA members.


HTA Market Update - Insight Editions

We produce ad-hoc reports on trends that are driving the garden market. We discuss the latest research and opportunities for businesses in the garden industry to take advantage.  Previous editions include:

Garden market sizing: this report looks at what consumers spend on their gardens and the services of garden professionals. It breaks the spend down in depth, by product category, sales channel and demographics; and how spending has changed over time. 

Wildlife: the report looks at the crossover in demographics between keen gardeners and those who like wildlife. It features case studies with three Wildlife Trusts and discusses the opportunities for garden businesses.

Technology: the report highlights a range of areas where technology is likely to effect the garden market immediately and in the next few years. It includes considerations and steps and steps the industry can take to make sure their business stays as competitive as possible.




Contact us 

If you're looking for more information for a media story, please email [email protected]

Or to find out about other market information available with HTA membership click here