Garden Consumer Segmentation
The HTA segmentation model groups UK households into nine segments based on their demographics, life-stage, attitudes and hobbies; as well as the size of their gardens, garden spending, garden contents and what they use the garden for.
Please login to download the nine segment pen portraits
Watch the 'About' video here, or download the User Guide for more information:
Each segment has a 'pen portrait' describing them, their preferred products and how you can reach them. The nine pen portraits can help your business to: