What is it?

The HTA Garden Retail Monitor (GRM) is an online platform allowing HTA member retailers to benchmark their sales performance against regional and national averages. Sales data is securely, automatically uploaded via the garden centre's EPOS system, where it populates reports for comparing performance. Sales can be analysed by product category or specific time frames and you can choose from metrics like gross profit, average transaction value (ATV) and more. 

What are the benefits?

For you:

> The 'it's not just us!' moment - if sales appear down during a spell of bad weather, it can be reassuring to see other centres' are too. It's also evidence to banks and investors that other businesses are in the same boat!

Identify areas of strength, weakness or opportunity - you can see where your business is strong or weak compared to other centres and identify issues or opportunities to address. For example, seeing your Average Transaction Value for Catering is low for your region, could highlight reason to try and cross-sell or increase margin. 



How the HTA uses it for your benefit:

Providing evidence for influencing goverment policy - e.g. the size and importance of our industry

Generating media coverage - for the industry by reporting and responding to media requests for statistics



How does it work?


We match each garden centre's department hierarchy with GRM and GCA product categories to provide like-for-like benchmarking.

Sales data is then automatically transferred on a weekly basis via the EPOS system and populates the reports.

We do all the setup and talk to your EPOS provider, we just need your department structure and a few details about your business. 

 What reports are available?

The reports allow you to benchmark against regional and national averages, for a time period you specify vs the previous year (e.g. a Calendar Month, a set weekend). You can choose individual stores or look at the whole business!  

Sales Performance Benchmark Report - your total sales performance 


Category Performance Benchmark Report - product category performance, choosing from the HTA, GCA or your own categories


Member Operating Metrics ATV Report - your Average Transaction Value performance for the current year and previous two years


Member Business Report - a summary of business growth/decline from the present month and previous 3 years




Is my data secure, can other garden centres see my data?

No. Your data is encrypted and held in a secure server and only your business can see your store specific figures. The T's & C's also mean the HTA can only use data for analysis purposes at aggregate level. 

Do I have to pay to use the system?

No. If you're willing to submit data you can access the benchmarking reports as part of your HTA membership!

I don't have EPOS, does that mean I can't take part?

Unfortunately, yes. But we do have an older system where you can manually type your sales figures in each month. If you'd be interested in using that, please let us know!

Will my EPOS system work with the GRM?

Your EPOS provider needs to do a small amount of work to enable data transfer, which we can arrange for you. The following EPOS providers are already compatible with the GRM: Corby & Fellas, CSY, Swan Retail, NedFox and Open Retail Solutions. If yours isn't on the list, let us and them know you're interested in signing up and we can arrange a chat!


Interested in signing up? Fill out the short registration form below and we'll be in touch!