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Or to find out about other market information available with HTA membership click here 

Growing a Green Economy

HTA and industry partners have produced a report assessing the many ways horticulture boosts the UK's economy. It includes predictions of horticulture's impact on the economy till 2030. Key findings include:

>  £28.2billion contribution to national GDP in 2019 which could reach £41.8billion in 2030

>  674,200 jobs supported across the country which is estimated to increase to 763,400 in 2030


Click here to download

The size and importance of the UK horticulture industry 

HTA and industry partners have produced a report assessing the many ways horticulture boosts the UK's economy. It also describes the many benefits on physical health, mental wellbeing and social and environmental issues. Key findings include:

>  £24.2billion contribution to national GDP in 2017  

>  568,700 jobs supported across the country

>  25.5million tonnes of C02 was removed from the atmosphere by vegetation in 2015

Click here to download



Special Edition Insight Reports 

We also produce ad hoc reports on key topics of interest. Previous editions include:

Garden market sizing - a look at consumer spending annually by category, sales channel and demographics

Wildlife - looking at the crossover in demographics between keen gardeners and those who like wildlife. It features case studies with three Wildlife Trusts

Technology - this report highlights a range of areas where technology is likely to affect the garden market immediately and in the next few years. It includes considerations and steps and steps the industry can take to make sure their business stays as competitive as possible.

Please login to view these reports

Garden market analysis report

A large and comprehensive report looking at the state of the garden market and the many drivers effecting it. This report is available to HTA members free of charge, or £1,295 + VAT for non-members. 

Please login to download the report

Click here to view the contents pages of the report



Selling plants profitably

These resources look at ways to increase garden centre sales and profit. Using eye-tracking footage, they show the plant area as shoppers see it, and highlight simple and less obvious ways of increasing shopper spend and satisfaction.

Click here to download them


How do shoppers see garden centres?

This report uses eye-tracking video footage to show what aids and gets in the way of shopper purchasing.

Click here to download



Wages and labour benchmarking

We survey members to benchmark salaries for key roles in different sectors.  The reports also look at key ratios, such as wage costs as a percentage of turnover.  These reports are available to HTA members free of charge - please login to access the reports