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The size and importance of the UK horticulture industry
> £24.2billion contribution to national GDP in 2017 > 568,700 jobs supported across the country > 25.5million tonnes of C02 was removed from the atmosphere by vegetation in 2015 ![]()
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Special Edition Insight ReportsWe also produce ad hoc reports on key topics of interest. Previous editions include: Garden market sizing - a look at consumer spending annually by category, sales channel and demographics Wildlife - looking at the crossover in demographics between keen gardeners and those who like wildlife. It features case studies with three Wildlife Trusts Technology - this report highlights a range of areas where technology is likely to affect the garden market immediately and in the next few years. It includes considerations and steps and steps the industry can take to make sure their business stays as competitive as possible. Please login to view these reports |
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Garden market analysis reportA large and comprehensive report looking at the state of the garden market and the many drivers effecting it. This report is available to HTA members free of charge, or £1,295 + VAT for non-members. Please login to download the report ![]()
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Selling plants profitablyThese resources look at ways to increase garden centre sales and profit. Using eye-tracking footage, they show the plant area as shoppers see it, and highlight simple and less obvious ways of increasing shopper spend and satisfaction. |
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How do shoppers see garden centres?This report uses eye-tracking video footage to show what aids and gets in the way of shopper purchasing. ![]()
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Wages and labour benchmarkingWe survey members to benchmark salaries for key roles in different sectors. The reports also look at key ratios, such as wage costs as a percentage of turnover. These reports are available to HTA members free of charge - please login to access the reports |
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