Interested in joining the National Garden Gift Card Programme?
What is the National Garden Gift Card Programme
HTA membership enables retailer’s to join the UK Horticulture sectors largest gift card scheme; National Garden Gift Card. With national coverage, 750+ retailers and 1,400+ locations, the programme delivers over 2 million in store transactions, £51m in total sales and £27m in gross margin for participating retailers.
The Programme
- Widely recognised brand – the only national
gardening promotion in the UK - The longest running gardening promotion
in the UK – established for over 50 years -
worth £30M to the industry - Hugely popular with gardeners - given around a
million times a year - Available gift card or e-voucher format to suit
your business needs
What can it do for you?
- Being part of the programme will drive footfall to
your business by generating new customers and/
or increasing the frequency of visits - When purchasing, customers spend on average
20% more than the value of the voucher on
other goods - Upon redemption, customers spend on average
54% more than the value of the voucher on
other goods - We provide free Point of Sale (POS) and
marketing collateral including seasonal
giveaways, giving you the tools to promote in
store and grow sales - Get your share of 2 million garden centre transactions that occur yearly and your share of gift card sales
How can I maximise sales?
- Make the most of the free Point of Sale
merchandise and promote all over your store,
and especially at the tills - Put the National Garden Gift Card logo on your website and on your marketing literature
- Promote alongside your own gift vouchers if
you have them – it will benefit sales of both - In other words, shout about the fact that you
sell and redeem vouchers. It attracts customers
and encourages sales!
What does it cost?
- The HTA takes a 3% commission from member
sales. This covers: - Marketing and promotion
- Printing and distribution
- Administration costs
- A 1% donation to Greenfingers* - a charity
building gardens at hospices for children with
serious illnesses.
We are a not-for-profit organisation so all
remaining proceeds from National Garden Gift
Cards are reinvested into the activities that nurture
and support the horticulture industry including
national campaigns such as National Children’s Gardening Week.
* at no added cost to members as the HTA makes the 1% donation
Types of vouchers
Gift Cards and e-voucher – gift cards are provided in the form of reinforced recycled cardboard gift cards or as emailed e-Gifts. They operate electronically and in real time i.e. issuance, balance check and redemption is real time via our processing partner, ePay’s, processing platform.
All acceptance and security checks are provided in real-time and electronically by ePay.
Paper Gift Vouchers – As of 1 January 2024, we have ended the supply of paper vouchers. The final supply of vouchers produced and fulfilled by the HTA in 2023 will expire 31 December 2026. At this point the scheme will only be Gift Cards and e-vouchers.
Read about the full voucher withdrawal process here
