Industry Data

Business Benchmarking

We have a garden centre sales benchmarking system - the HTA Garden Retail Monitor, and run a number of benchmarking surveys for members including wages & labour.

Consumer Insights & Trends

We produce a range of consumer trend insights and discuss the opportunities they bring for member businesses. 

Garden Consumer Segmentation

The HTA segmentation model groups UK households into nine segments based on their demographics, life-stage, attitudes and hobbies; as well as the size of their gardens, garden spending, garden contents and what they use the garden for.

Garden Industry Statistics

We regularly collect and maintain statistics on the garden industry to best represent our members interests and raise the profile of the industry in the media and with government. If you're looking for data for a business case or for a media story, get in touch!

Growing Media Monitor

Market Sizing

Understanding the size of our industry is crucial to evidencing or arguments when representing our members. As such, we've worked with a number of fellow industry bodies to produce reports highlighting the socio-economic benefits ornamental horticulture brings to the UK.

Market Update

Our Market Update reports are produced monthly and review how garden centre sales fared in the month previous, along with some of the factors affecting state of trade such as consumer confidence, inflation and the weather. 

Mechanisation and Automation