Market Sizing

Understanding the size of our industry is crucial to evidencing or arguments when representing our members. As such, we've worked with a number of fellow industry bodies to produce reports highlighting the socio-economic benefits ornamental horticulture brings to the UK.

From Nursery to Nature: The Value of Plants Report

The Value of Plants Research Report offers a comprehensive view of the evidence for just how much economic, environmental, and social value plants provide to the UK. The report also contains the findings of research into the price-demand elasticity of plants, and the ‘value added’ features that consumers hold the greatest preference for.

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Growing a Green Economy

HTA and industry partners have produced a report assessing the many ways horticulture boosts the UK's economy. It includes predictions of horticulture's impact on the economy till 2030. Key findings include: £28.2billion contribution to national GDP in 2019 which could reach £41.8billion in 2030; 674,200 jobs supported across the country which is estimated to increase to 763,400 in 2030.

Download the report

The Economic Impact of Ornamental Horticulture and Landscaping in the UK

HTA and industry partners produced a report assessing the many ways horticulture boosts the UK's economy. It also describes the many benefits on physical health, mental wellbeing and social and environmental issues. Key findings include: £24.2billion contribution to national GDP in 2017; 568,700 jobs supported across the country; 25.5million tonnes of C02 was removed from the atmosphere by vegetation in 2015.

Download the report

Garden Market Sizing

A look at consumer spending annually by category, sales channel and demographics.

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Get in touch

If you have any questions about our research or data, please contact the Market Information team using the details below

Horticulture House

Chilton

Didcot

Oxfordshire

OX11 0RN

[email protected]