A Brand Evolution for the National Garden Gifting Scheme

9 July 2024 

The National Garden Gifting Scheme brand is being refreshed to remain competitive within the gift card market. To align with recognised gift card terminology, and following the discontinuation of paper vouchers in December 2023, the scheme is changing its name to the National Garden Gift Card.

The new gift cards will soon be available through the online store. During the transition, both the old and new brands will be in circulation for a brief period as existing stock is phased out. This approach supports our commitment to sustainability by minimising waste.

Jon Dixon, HTA Director of Gifting Sales said

“The main aim of the scheme continues to be attracting consumers into the horticulture sector and growing the over 2 million consumer transactions in garden centres each year. The HTA is focusing on numerous exciting initiatives to ensure the scheme meets the expectations of both members and consumers, maintaining its competitiveness with other leading gift card schemes in the UK.”

The new cards are in production and will be available in garden centres soon.

Images of the gift cards are available via this link: https://hta.canto.global/b/GCVGI