Plant Retail Success - Eye tracking
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Plant Retail Success
Plants – what’s not to love about them?
They bring joy to tens of millions of our shoppers annually, and they’re the cornerstone of our members’ commercial success; when plant sales do well, the whole supply chain benefits. We’ve worked with our retailer, grower, and manufacturer members and the Garden Centre Association to create the Plant Retail Success initiative. This initiative brings together consumer research, as well as training and guidance for those involved in plant retail and helping ensure shoppers succeed with their purchases. We hope you find the resources on this page useful. The more we can all share insights and knowledge, the more our customers and businesses will succeed
Plant Area Profitability: A guide to link sales
This report highlights opportunities for retailers to increase link sales and average transaction values from plants. It is based on statistical analysis of 7 million garden centre transactions, as well as examples from real-life garden centres.
Guide to caring for peat-free plants
This guide helps plant area staff care for plants produced in peat-free and peat-reduced growing media, helping ensure quality and saleability. It draws on the experience of growers in producing plants in peat free, as well as emerging evidence and findings from trials and research.
Guide to sourcing quality growing media
The quality of growing media sold to consumers is key to their success, and retention. This guide helps retailers understand the key quality management processes good manufacturers have in place, and what to look for or assure themselves of when considering suppliers
e-learning: to support shoppers with their plant purchases
We and the GCA are hosting e-learning for retailers, which aims to equip plant area staff to support shoppers. These two courses – on peat and plant protection products – will help plant area staff answer questions shoppers may ask confidently and accurately.
Eye tracker
These nine mini-reports show how shoppers see the plant area through eye-tracking technology. See plant areas as shoppers see them, and discover insights and tips for improving sales effectiveness.
Have any additional questions?
We’d value your feedback on how we can develop this initiative in future, please get in touch with a member of the team.