Provide inspiration and reminders at the right time
Your Garden Year
Turning Inspiration Into Customers
What is Your Garden Year?
Your Garden Year is a seasonal campaign created by the HTA Retail Committee to help growers, retailers and manufacturer and suppliers to inspire gardeners all year round. It provides seasonal themes, marketing assets and coordinated messaging to boost engagement, loyalty and sales across the industry.
Why it matters
Shoppers often lack the stimulus, ideas, and timely information that would keep them gardening through the seasons. With a coordinated approach, we can:
Nudge more shoppers into becoming customers
Support the industry without the need for large marketing budgets.
How it works
The Garden Year Planner provides a shared schedule of gardening activities and themes. From spring planting to autumn lawn care, it helps remind and encourage gardeners at just the right moment.
A collective effort
This campaign isn’t just for retailers. It’s a collaborative effort across the industry. We will be developing social media toolkits and prompts, making it easy for members to participate.
Let’s work together to keep gardening front of mind — week after week, season after season.
How you can use Your Garden Year
- Use the weekly themes to guide in-store displays, signage and staff talking points
- Take inspiration from or incorporate the social media toolkit into your own channels to maintain consistent campaign messaging
- Sharing the planner with your marketing and visual merchandising teams to plan ahead.
Benefit by:
- Boosting footfall and sales through timely, relevant promotions
- Saving time with ready-made content and assets
- Creating a cohesive customer experience that builds loyalty and trust.
- Share the seasonal themes and planner with your sales and account teams so they can proactively discuss seasonal relevance with retail clients
- Coordinate plant availability to match upcoming promotional themes (e.g. Envious Hanging Baskets, Simple Prairie Borders, Autumn Foliage)
- Provide product imagery and stories that retailers can use in their own marketing.
Benefit by:
- Boosting footfall and sales through timely, relevant promotions
- Saving time with ready-made content and assets
- Creating a cohesive customer experience that builds loyalty and trust.
- Align product launches and promotions with seasonal themes to increase relevance
- Share the planner with your sales and marketing teams to coordinate outreach and messaging.
Benefit by:
- Enhancing product visibility through seasonal relevance
- Strengthening partnerships with retailers and growers by supporting their campaigns
- Coordinate product launches and marketing with seasonal themes.
Want campaign updates or support?
Fill out our quick form and we’ll keep you up to date with Your Garden Year.