Provide inspiration and reminders at the right time
Your Garden Year
Turning Inspiration Into Customers
A united approach to inspire gardeners all year round, Your Garden Year is brought to you by the HTA Retail Committee. It’s a simple, seasonal schedule designed to keep customers engaged week after week – in-store, online, and through everyday conversations. By aligning activity across the industry, we can drive repeat visits, build loyalty and grow sales.
Why it matters
Shoppers often lack the stimulus, ideas, and timely information that would keep them gardening through the seasons. With a coordinated approach, we can:
Nudge more shoppers into becoming customers
Support the industry without the need for large marketing budgets.
How it works
The Garden Year Planner provides a shared schedule of gardening activities and themes. From spring planting to autumn lawn care, it helps remind and encourage gardeners at just the right moment.
A collective effort
This campaign isn’t just for retailers. It’s a collaborative effort across the industry. We will be developing social media toolkits and prompts, making it easy for members to participate.
Let’s work together to keep gardening front of mind — week after week, season after season.
How can members use 'Your Garden Year'
Your Garden Year gives you seasonal themes to inspire customers week by week.
Use them in-store, online and in conversations to highlight timely tasks and products.
By sharing the same messages across the industry, we can encourage repeat visits, build loyalty, and grow sales
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Interested in further updates?
Please complete the form for any further information regarding the Your Garden Year campaign. This will include any additional questions or queries you should have